Where do you want your business to be in 10 years?
That’s the question we ask every client because that’s the goal we need to work toward with your marketing. Too often the focus of marketing become immediate results.
“I’m spending X, so it needs to immediately return Y.”
And while there is some science to marketing, there’s also art. There’s the realization that every piece we put out with your name on it, from business cards to billboards, ends up in front of potential customers. Every time they see it, it’s one more opportunity for it to stick in their heads that you are the best at what you do. You have a passion for what you do. You can be trusted to help them. Each impression is one more chance that they’ll remember you when they need what you do.
Completely focusing on immediate results tends to produce marketing that reeks of desperation. Often it will sacrifice long-term brand building for a short-term boost in sales. There needs to be a balance to takes into account the need for sales without tarnishing the long-term brand.
As small business owners, we understand that every marketing dollar spent matters. No one has an unlimited budget and you do have to see some immediate return. But, that can’t be the sole focus of marketing. As we present each strategy and design each piece, we keep in mind the immediate need and the long road ahead. Let’s work toward immediate return while at the same time growing your brand in people’s minds. We do the same thing in our business. We drink the same Kool-Aid we sell, utilizing direct mail to grow our business. It always moves the needle immediately and helps build our long-term brand.
Where do we want to be in 10 years?
We want everyone in the areas we focus on to think of us instantly when they need amazing design work and high-quality printing. We want businesses to understand that we love them and really do want what’s best for them. We want people to understand our passion for helping.
We do that one piece at a time. One project at a time. One client at a time. Always focused on the long road ahead.
Where do you want to be in 10 years?